“You need to be exact to attract,” says systems expert Lisa Mininni, bestselling author of Me, Myself, and Why? The Secrets to Navigating Change.¬† She shares a shift that will help you get more referral business by using a simple system for cultivating ongoing referral partnerships.

Watch our video interview. Then, leave a comment below.

Takeaways from today’s interview:

Shift from saying you work with anyone to zeroing in on the demographics, geographics, and psychographics of your ideal client.

Then, follow up when you meet people who don’t compete with your business, but have the same target market as you. Those people can become a good source of ongoing referrals.

Create a three-part system to keep in touch with your referral partners:

1. Meet them.

2. Reach out with a note, email, or phone call to further the relationship.

3. Connect through social media.

What resonated most with you about Lisa’s systematic approach to referral sales? Comment below and share your thoughts about developing ongoing referral sources.